Nico Pizzolato

Four GDPR Opportunities for Publishers

Four GDPR Opportunities for Publishers

Beginning a series of posts, we sketch out four opportunities that the GDPR might open for publishers by allowing them to leverage their first-party data and the direct relationship with their users. Continue reading →

Posted by Nico Pizzolato in GDPR, 0 comments
2018: Publishers and the End of Advertising As We Know It

2018: Publishers and the End of Advertising As We Know It

Is 2018 the beginning of a post-advertising internet or phase of profound transformation in how the ad-supported media work? Ad-blocking, consumer trends and impending regulation are forcing new business models to emerge, but this might amount to a paradigm shift. Continue reading →

Posted by Nico Pizzolato in GDPR, 0 comments
Publishers in the Age of ePrivacy: Beyond Catastrophic Scenarios

Publishers in the Age of ePrivacy: Beyond Catastrophic Scenarios

The introduction of the ePrivacy regulation is creating anxieties in the sector, as evidenced by the catastrophic scenarios evoked by sector spokespersons. The uncertainty that the legislation will open is a concern, but publishers and tech companies are beginning to experiment with innovative solutions for a new world in which the relationship between data, advertisement and content will not be the same anymore… Continue reading →

Posted by Nico Pizzolato in GDPR, 0 comments
GDPR and Business Models in the Ad Industry: A View from Teavaro

GDPR and Business Models in the Ad Industry: A View from Teavaro

The coming of the GDPR and ePrivacy means more than following compliance guidelines set up in a handbook. Companies need to train their staff in the ethics and intricacies of data protection and think strategically about the business models that will succeed in this post GDPR and ePrivacy regulated world. Continue reading →

Posted by Nico Pizzolato in GDPR, 0 comments
Persistent IDs: A Better Deal for GDPR Compliance

Persistent IDs: A Better Deal for GDPR Compliance

GDPR compliance will reshape the adtech industry in ways that we are not starting to forecast. Gaining permissions for existing data sets is a priority but will not always be possible. Companies who have a direct relationship with their clients and troves of first-party data will be in a solid position. Persistent IDs are gaining traction as people-based marketing strategy… Continue reading →

Posted by Nico Pizzolato in AdTech, Data-Driven Marketing, Digital Identification, GDPR, 0 comments