Teavaro Blog

Insights into Data, Marketing and the Wider Industry

2018: Publishers and the End of Advertising As We Know It

2018: Publishers and the End of Advertising As We Know It

Is 2018 the beginning of a post-advertising internet or phase of profound transformation in how the ad-supported media work? Ad-blocking, consumer trends and impending regulation are forcing new business models to emerge, but this might amount to a paradigm shift.

Posted by Nico Pizzolato in GDPR, 0 comments
Publishers in the Age of ePrivacy: Beyond Catastrophic Scenarios

Publishers in the Age of ePrivacy: Beyond Catastrophic Scenarios

The introduction of the ePrivacy regulation is creating anxieties in the sector, as evidenced by the catastrophic scenarios evoked by sector spokespersons. The uncertainty that the legislation will open is a concern, but publishers and tech companies are beginning to experiment with innovative..

Posted by Nico Pizzolato in GDPR, 0 comments
GDPR for Marketers: You Shouldn’t Leave Compliance to Legal and IT

GDPR for Marketers: You Shouldn’t Leave Compliance to Legal and IT

Matters of GDPR compliance fall under the remit of the Legal and IT departments, but with great impacts of this legislation on marketing activities, marketers need to take an active role in the compliance journey, for both advertisers and media owners…

Posted by Ben McDermott in Data-Driven Marketing, GDPR, 0 comments
GDPR and Business Models in the Ad Industry: A View from Teavaro

GDPR and Business Models in the Ad Industry: A View from Teavaro

The coming of the GDPR and ePrivacy means more than following compliance guidelines set up in a handbook. Companies need to train their staff in the ethics and intricacies of data protection and think strategically about the business models that will succeed in this post GDPR and ePrivacy regulated..

Posted by Nico Pizzolato in GDPR, 0 comments
First Party Data Strategy: Enable Personalisation and Customer Engagement

First Party Data Strategy: Enable Personalisation and Customer Engagement

Executing a first party data strategy and creating a digitally engaged customer base takes time and effort but the rewards are worth it: more loyal customers, increased customer lifetime value and a fantastic basis for digital transformation…

Posted by Dirk Rohweder in Customer Experience, Digital Identification, Omnichannel, 0 comments
Persistent IDs: A Better Deal for GDPR Compliance

Persistent IDs: A Better Deal for GDPR Compliance

GDPR compliance will reshape the adtech industry in ways that we are not starting to forecast. Gaining permissions for existing data sets is a priority but will not always be possible. Companies who have a direct relationship with their clients and troves of first-party data will be in a solid..

Posted by Nico Pizzolato in AdTech, Data-Driven Marketing, Digital Identification, GDPR, 0 comments
The Current AdTech Model is End of Life! What can Brands Do ?

The Current AdTech Model is End of Life! What can Brands Do ?

80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands.

Posted by Dirk Rohweder in AdTech, Consumer Relationships, Customer Experience, Data-Driven Marketing, Digital Identification, GDPR, Omnichannel, 0 comments
Remember the ‘Right to be Forgotten’ – GDPR Series

Remember the ‘Right to be Forgotten’ – GDPR Series

With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’.

Posted by Ben McDermott in Consumer Relationships, Customer Identification, Data Privacy, Data-Driven Marketing, GDPR, 0 comments
Reviewing the Privacy Shield: Data Privacy in the Age of Trump

Reviewing the Privacy Shield: Data Privacy in the Age of Trump

Concerns about the viability of the Privacy Shield, which regulates the access of American companies to data collected in the European Union, have been rising since the inauguration of the Trump administration.

Posted by Nico Pizzolato in Data Privacy, GDPR, 0 comments
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