AdTech

Persistent IDs: A Better Deal for GDPR Compliance

Persistent IDs: A Better Deal for GDPR Compliance

GDPR compliance will reshape the adtech industry in ways that we are not starting to forecast. Gaining permissions for existing data sets is a priority but will not always be possible. Companies who have a direct relationship with their clients and troves of first-party data will be in a solid position. Persistent IDs are gaining traction as people-based marketing strategy… Continue reading →

Posted by Nico Pizzolato in AdTech, Data-Driven Marketing, Digital Identification, GDPR, 0 comments
The Current AdTech Model is End of Life! What can Brands Do ?

The Current AdTech Model is End of Life! What can Brands Do ?

80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. Continue reading →

Posted by Dirk Rohweder in AdTech, Consumer Relationships, Customer Experience, Data-Driven Marketing, Digital Identification, GDPR, Omnichannel, 0 comments
Insane? Marketing Middleware helps Brand Value!

Insane? Marketing Middleware helps Brand Value!

Leading brands understand that it is not just your digital strategy that matters; implementation is key to successful customer engagement. Central to that implementation is the right marketing middleware…
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Posted by Dirk Rohweder in AdTech, Customer Identification, Data Privacy, MarTech, 0 comments