Consumer Relationships

The Current AdTech Model is End of Life! What can Brands Do ?

The Current AdTech Model is End of Life! What can Brands Do ?

80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. Continue reading →

Posted by Dirk Rohweder in AdTech, Consumer Relationships, Customer Experience, Data-Driven Marketing, Digital Identification, GDPR, Omnichannel, 0 comments
Remember the ‘Right to be Forgotten’ – GDPR Series

Remember the ‘Right to be Forgotten’ – GDPR Series

With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. Continue reading →

Posted by Ben McDermott in Consumer Relationships, Customer Identification, Data Privacy, Data-Driven Marketing, GDPR, 0 comments
Building a Trustful Data Environment with Customer Data

Building a Trustful Data Environment with Customer Data

With consumer trust and understanding of customer data use confused at best, it is imperative that companies build a trustful data environment to strengthen their customer relationships…
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Posted by Nico Pizzolato in Consumer Relationships, Data Privacy, Data Security, Data-Driven Marketing, 0 comments