Data-Driven Marketing

Persistent IDs: A Better Deal for GDPR Compliance

Persistent IDs: A Better Deal for GDPR Compliance

GDPR compliance will reshape the adtech industry in ways that we are not starting to forecast. Gaining permissions for existing data sets is a priority but will not always be possible. Companies who have a direct relationship with their clients and troves of first-party data will be in a solid position. Persistent IDs are gaining traction as people-based marketing strategy… Continue reading →

Posted by Nico Pizzolato in AdTech, Data-Driven Marketing, Digital Identification, GDPR, 0 comments
The Current AdTech Model is End of Life! What can Brands Do ?

The Current AdTech Model is End of Life! What can Brands Do ?

80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. Continue reading →

Posted by Dirk Rohweder in AdTech, Consumer Relationships, Customer Experience, Data-Driven Marketing, Digital Identification, GDPR, Omnichannel, 0 comments
Remember the ‘Right to be Forgotten’ – GDPR Series

Remember the ‘Right to be Forgotten’ – GDPR Series

With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. Continue reading →

Posted by Ben McDermott in Consumer Relationships, Customer Identification, Data Privacy, Data-Driven Marketing, GDPR, 0 comments