Omnichannel

Maximising Engagement with Predictive Customer Journeys – A Showcase

Maximising Engagement with Predictive Customer Journeys – A Showcase

Exploring the omni-channel nature of the customer sales journey and how the needs of the customer have driven our continuing involvement in a TM Forum Catalyst – Maximizing Engagement with Predictive Customer Journeys – with champions Nokia and NCell…
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Posted by Ben McDermott in Customer Experience, Data-Driven Marketing, Omnichannel, 0 comments
The Current AdTech Model is End of Life! What can Brands Do ?

The Current AdTech Model is End of Life! What can Brands Do ?

80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. Continue reading →

Posted by Dirk Rohweder in AdTech, Consumer Relationships, Customer Experience, Data-Driven Marketing, Digital Identification, GDPR, Omnichannel, 0 comments