The path to better data-led marketing.
Identity Resolution - Privacy Compliance - Personalised Engagement
Contact us for a free 30 minute consultation to help you better understand how you can tackle your data challenges.
It's time to get personal.
Personalisation is central to marketing strategy for the advancement of customer relationships.
90% of marketers see a lift from personalisation efforts, with 70% seeing a strong impact on customer loyalty. But only 32% of marketing professionals believe they are getting personalisation right.
Source: Researchscape International & Evergage, Trends in Personalization, April 2019
Identity Resolution
The first step to interacting with your customers and prospects at an individual is understanding who they are. Within the digital sphere, this means consistent and accurate identification that is cross-domain, cross-device and cross-channel, providing the basis for a holistic relationship with the individual, and not one fragmented across multiple touchpoints.
Privacy Compliance
Regulatory guidelines for data use confirm the importance of the focus on the customer relationship. The movement towards greater transparency and improved privacy and security provides an opportunity, not only for the customer to understand and select their preferred interactions, but for the brand to build trust and loyalty through the feedback this creates.
Personalised Engagement
Effective engagement is the intended goal of improved identification, data use and open dialogue with customers and prospects. The final of three initial steps, getting engagement right can nurture the relationship for the benefit of both brand and customer, ensuring that interactions are individual, expected and welcomed.
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