Persistent IDs: A Better Deal for GDPR Compliance
Persistent IDs: A Better Deal for GDPR Compliance image

Persistent IDs: A Better Deal for GDPR Compliance

GDPR compliance will reshape the adtech industry in ways that we are not starting to forecast. Gaining permissions for existing data sets is a priority but will not always be possible. Companies who have a direct relationship with their clients and troves of first-party data will be in a solid position. Persistent IDs are gaining traction as people-based marketing strategy… (more…)

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The Current AdTech Model is End of Life! What can Brands Do ?
The Current AdTech Model is End of Life! What can Brands Do image

The Current AdTech Model is End of Life! What can Brands Do ?

80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. (more…)

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