GDPR and Business Models in the Ad Industry: A View from Teavaro
GDPR and Business Models in the Ad Industry: A View from Teavaro image

GDPR and Business Models in the Ad Industry: A View from Teavaro

The coming of the GDPR and ePrivacy means more than following compliance guidelines set up in a handbook. Companies need to train their staff in the ethics and intricacies of data protection and think strategically about the business models that will succeed in this post GDPR and ePrivacy regulated world. (more…)

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First Party Data Strategy: Enable Personalisation and Customer Engagement
First Party Data Strategy: Enable Personalisation and Customer Engagement image

First Party Data Strategy: Enable Personalisation and Customer Engagement

Executing a first party data strategy and creating a digitally engaged customer base takes time and effort but the rewards are worth it: more loyal customers, increased customer lifetime value and a fantastic basis for digital transformation… (more…)

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