Teavaro Blog

Insights into Data, Marketing and the Wider Industry

Negotiating the New Gatekeepers of Data Tracking

Negotiating the New Gatekeepers of Data Tracking

Is the third-party cookie doomed? We explore how data tracking is changing in the wake of GDPR and new innovations, and why marketers need to focus on first-party data if they want to remain relevant…

Posted by Natalie Wood in Data-Driven Marketing, Digital Identification, 0 comments
Data Dreamers: Breaking Down Barriers in Data Integration

Data Dreamers: Breaking Down Barriers in Data Integration

Ad tech firms have been selling the dream of ‘big data’ for over a decade, but how close are we really to this supposed promised land? Data integration is the key, but will we ever truly break down the siloes?…

Posted by Nico Pizzolato in AdTech, Data-Driven Marketing, MarTech, 0 comments
A Measure of Control: The Surge of Programmatic Guaranteed

A Measure of Control: The Surge of Programmatic Guaranteed

Looking to the new trends in digital marketing and first-party data use being impacted and compelled by GDPR, we examine how programmatic guaranteed is rising to meet the demands of the post-GDPR world…

Posted by Nico Pizzolato in AdTech, Data-Driven Marketing, 0 comments
Maximising Engagement with Predictive Customer Journeys – A Showcase

Maximising Engagement with Predictive Customer Journeys – A Showcase

Exploring the omni-channel nature of the customer sales journey and how the needs of the customer have driven our continuing involvement in a TM Forum Catalyst – Maximizing Engagement with Predictive Customer Journeys – with champions Nokia and NCell…

Posted by Ben McDermott in Customer Experience, Data-Driven Marketing, Omnichannel, 0 comments
Leveraging Legitimate Interest for Customer Engagement

Leveraging Legitimate Interest for Customer Engagement

Following our previous article, Nico Pizzalato takes a view on how Teavaro are levaraging legitimate interest for their clients’ customer engagement and digital marketing needs (originally published in Mobile..

Posted by Nico Pizzolato in GDPR, Research & Innovation, 0 comments
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