Teavaro Blog

Insights into Data, Marketing and the Wider Industry

A Perfect Match: CDPs and the Insurance Sector

A Perfect Match: CDPs and the Insurance Sector

Daniel Meyer unpicks the possible application of Customer Data Platforms (CDPs) in the insurance sector, and what benefits Teavaro can bring to the sector…

Posted by Daniel Meyer in AdTech, Data-Driven Marketing, MarTech, 0 comments
The Ultimate Paradox: When Privacy Drives Growth

The Ultimate Paradox: When Privacy Drives Growth

A new study from Forrester shows that the opportunities of GDPR are no myth, and that privacy can provide significant ROI to marketers…

Posted by Nico Pizzolato in Consumer Relationships, GDPR, 0 comments
Identity of Things (IDoT): Ever-growing connectivity

Identity of Things (IDoT): Ever-growing connectivity

A brief look at the trends in increased connectivity, the Identity of Things (IDoT) and the impact this can have on the marketing relationship with the consumer.

Posted by Natalie Wood in Customer Identification, Digital Identification, 0 comments
Opportunity from Crisis: Brand Future under GDPR

Opportunity from Crisis: Brand Future under GDPR

As GDPR approaches its first birthday, advertisers need to consider first party as their future, and the best way to deal with new developments and upcoming regulatory requirements…

Posted by Ben McDermott in Digital Identification, GDPR, MarTech, 0 comments
Digital Identity: Why Getting It Right Is Getting More Difficult

Digital Identity: Why Getting It Right Is Getting More Difficult

With Akamai’s recent acquisition of Janrain underlining the importance of identity management and data privacy to enterprise clients, we take a look at why digital identity is this year’s hot topic…

Posted by Nico Pizzolato in Customer Identification, Digital Identification, 0 comments
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