Teavaro Blog

Insights into Data, Marketing and the Wider Industry

Opportunity from Crisis: Brand Future under GDPR

Opportunity from Crisis: Brand Future under GDPR

As GDPR approaches its first birthday, advertisers need to consider first party as their future, and the best way to deal with new developments and upcoming regulatory requirements…

Posted by Ben McDermott in Digital Identification, GDPR, MarTech, 0 comments
Digital Identity: Why Getting It Right Is Getting More Difficult

Digital Identity: Why Getting It Right Is Getting More Difficult

With Akamai’s recent acquisition of Janrain underlining the importance of identity management and data privacy to enterprise clients, we take a look at why digital identity is this year’s hot topic…

Posted by Nico Pizzolato in Customer Identification, Digital Identification, 0 comments
Negotiating the New Gatekeepers of Data Tracking after GDPR

Negotiating the New Gatekeepers of Data Tracking after GDPR

Is the third-party cookie doomed? We explore how data tracking is changing in the wake of GDPR and new innovations, and why marketers need to focus on first-party data if they want to remain relevant…

Posted by Natalie Wood in Data-Driven Marketing, Digital Identification, 0 comments
Data Dreamers: Breaking Down Barriers in Data Integration

Data Dreamers: Breaking Down Barriers in Data Integration

Ad tech firms have been selling the dream of ‘big data’ for over a decade, but how close are we really to this supposed promised land? Data integration is the key, but will we ever truly break down the siloes?…

Posted by Nico Pizzolato in AdTech, Data-Driven Marketing, MarTech, 0 comments
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