Matters of GDPR compliance fall under the remit of the Legal and IT departments, but with great impacts of this legislation on marketing activities, marketers
The coming of the GDPR and ePrivacy means more than following compliance guidelines set up in a handbook. Companies need to train their staff in
Executing a first party data strategy and creating a digitally engaged customer base takes time and effort but the rewards are worth it: more loyal
GDPR compliance will reshape the adtech industry in ways that we are not starting to forecast. Gaining permissions for existing data sets is a priority
80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current
With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to
Concerns about the viability of the Privacy Shield, which regulates the access of American companies to data collected in the European Union, have been rising
Teavaro’s collaboration with TM Forum’s Catalyst Program explained, in part, by our COO Dirk Rohweder…
As the ad-blocking war rages on, are advertisers beginning to wake up to feedback from their audience? Is this the wrong to make the industry
Teavaro and Celtra team up to bring dynamic creative and data-led strategy to the implementation of interconnected retail…
To accompany last week’s white paper ‘Interconnected Retail – Core Concepts‘, Dr. Dirk Rohweder presents the use cases to demonstrate the concept of interconnected retail…
Following his post entitled ‘Interconnected Retail – Bridging the Gap between Digital and the Physical Store‘, Dr. Dirk Rohweder has provided a white paper discussing
The GDPR consent and customer permission requirements place a new focus of transparency and a new start for the marketing relationship with consumers…
With consumer trust and understanding of customer data use confused at best, it is imperative that companies build a trustful data environment to strengthen their
Despite growing ecommerce sales the vast majority of customers prefer to buy in bricks-and-mortar shops. However, digital – especially mobile – has fundamentally changed the
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