ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?
ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again image

ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?

ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of increased scrutiny? (more…)

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Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing
Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing

Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing

In our new Trends feature, consultant Natalie Wood takes a look at what impact browser tracking restrictions are having in the digital marketing world… (more…)

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Finding Consent – Data Integration for post-GDPR Architecture
Finding Consent – Data Integration for post-GDPR Architecture

Finding Consent – Data Integration for post-GDPR Architecture

Following on from last month’s article, we outline a solution that enables “Data Dreamers” to gain the true visibility into their enterprise data assets that they crave… (more…)

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Data Dreamers: Breaking Down Barriers in Data Integration
Data Dreamers: Breaking Down Barriers in Data Integration

Data Dreamers: Breaking Down Barriers in Data Integration

Ad tech firms have been selling the dream of ‘big data’ for over a decade, but how close are we really to this supposed promised land? Data integration is the key, but will we ever truly break down the siloes?… (more…)

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Agencies in Transition – What Does In-Housing Mean for Digital Marketing?
Agencies in Transition - What Does In-Housing Mean for Digital Marketing?

Agencies in Transition – What Does In-Housing Mean for Digital Marketing?

A look at the increasing move from outsourcing to in-housing for digital marketing departments across major brands: Why now? What are the benefits? And what can agencies do about it?… (more…)

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A Measure of Control: The Surge of Programmatic Guaranteed
A Measure of Control: The Surge of Programmatic Guaranteed

A Measure of Control: The Surge of Programmatic Guaranteed

Looking to the new trends in digital marketing and first-party data use being impacted and compelled by GDPR, we examine how programmatic guaranteed is rising to meet the demands of the post-GDPR world… (more…)

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