In our second article for Mobile Marketing’s Digital Expert Panel, we look at what the future looks like for publishers, and how a publisher roadmap for navigation of the new regulatory landscape from GDPR to ePrivacy might look…
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80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. Continue reading →
With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. Continue reading →
Teavaro’s collaboration with TM Forum’s Catalyst Program explained, in part, by our COO Dirk Rohweder… Continue reading →
As the ad-blocking war rages on, are advertisers beginning to wake up to feedback from their audience? Is this the wrong to make the industry right?… Continue reading →
Teavaro and Celtra team up to bring dynamic creative and data-led strategy to the implementation of interconnected retail…
To accompany last week’s white paper ‘Interconnected Retail – Core Concepts‘, Dr. Dirk Rohweder presents the use cases to demonstrate the concept of interconnected retail… Continue reading →
Following his post entitled ‘Interconnected Retail – Bridging the Gap between Digital and the Physical Store‘, Dr. Dirk Rohweder has provided a white paper discussing the core concept of interconnected retail further… Continue reading →
The GDPR consent and customer permission requirements place a new focus of transparency and a new start for the marketing relationship with consumers…
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With consumer trust and understanding of customer data use confused at best, it is imperative that companies build a trustful data environment to strengthen their customer relationships…
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