A Publisher Roadmap: From GDPR to ePrivacy
Mobile Marketing, A Publisher Roadmap: From GDPR to ePrivacy

A Publisher Roadmap: From GDPR to ePrivacy

In our second article for Mobile Marketing’s Digital Expert Panel, we look at what the future looks like for publishers, and how a publisher roadmap for navigation of the new regulatory landscape from GDPR to ePrivacy might look…
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The Current AdTech Model is End of Life! What can Brands Do ?
The Current AdTech Model is End of Life! What can Brands Do image

The Current AdTech Model is End of Life! What can Brands Do ?

80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. (more…)

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Remember the ‘Right to be Forgotten’ – GDPR Series
Remember the ‘Right to be Forgotten’ – GDPR Series image

Remember the ‘Right to be Forgotten’ – GDPR Series

With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. (more…)

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WHITE PAPER: Interconnected Retail – Use Cases (Free Download)
Double exposure manipulation of Young handsome Business Man supervisor with tablet pc in the Shopping mall as Wireless Technology concept

WHITE PAPER: Interconnected Retail – Use Cases (Free Download)

To accompany last week’s white paper ‘Interconnected Retail – Core Concepts‘, Dr. Dirk Rohweder presents the use cases to demonstrate the concept of interconnected retail… (more…)

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WHITE PAPER: Interconnected Retail – Core Concepts (Free Download)
Deep learning , Neural networks , Machine learning and artificial intelligence concept. Atom connect with blur retail shop store background

WHITE PAPER: Interconnected Retail – Core Concepts (Free Download)

Following his post entitled ‘Interconnected Retail – Bridging the Gap between Digital and the Physical Store‘, Dr. Dirk Rohweder has provided a white paper discussing the core concept of interconnected retail further… (more…)

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GDPR Consent – Introducing the Marketing Relationship through Customer Permission
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GDPR Consent – Introducing the Marketing Relationship through Customer Permission

The GDPR consent and customer permission requirements place a new focus of transparency and a new start for the marketing relationship with consumers…
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