A new study from Forrester shows that the opportunities of GDPR are no myth, and that privacy can provide significant ROI to marketers… Continue reading →
02
Apr
2019
Consumer Relationships
11
Apr
2018
A Publisher Roadmap: From GDPR to ePrivacy
In our second article for Mobile Marketing’s Digital Expert Panel, we look at what the future looks like for publishers, and how a publisher roadmap for navigation of the new regulatory landscape from GDPR to ePrivacy might look…
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03
Aug
2017
The Current AdTech Model is End of Life! What can Brands Do ?
80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. Continue reading →
21
Jul
2017
Remember the ‘Right to be Forgotten’ – GDPR Series
With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. Continue reading →
23
Jun
2017
Predictive Customer Journeys: Maximizing Engagement
Teavaro’s collaboration with TM Forum’s Catalyst Program explained, in part, by our COO Dirk Rohweder… Continue reading →
18
May
2017
Digital Advertising and the Politics of Ad-Blocking: a Wake-Up Call?
As the ad-blocking war rages on, are advertisers beginning to wake up to feedback from their audience? Is this the wrong to make the industry right?… Continue reading →
10
May
2017
The Marriage of Data Science and Dynamic Creative – Teavaro and Celtra Team Up
Teavaro and Celtra team up to bring dynamic creative and data-led strategy to the implementation of interconnected retail…
05
May
2017
WHITE PAPER: Interconnected Retail – Use Cases (Free Download)
To accompany last week’s white paper ‘Interconnected Retail – Core Concepts‘, Dr. Dirk Rohweder presents the use cases to demonstrate the concept of interconnected retail… Continue reading →
25
Apr
2017
WHITE PAPER: Interconnected Retail – Core Concepts (Free Download)
Following his post entitled ‘Interconnected Retail – Bridging the Gap between Digital and the Physical Store‘, Dr. Dirk Rohweder has provided a white paper discussing the core concept of interconnected retail further… Continue reading →
20
Apr
2017
GDPR Consent – Introducing the Marketing Relationship through Customer Permission
The GDPR consent and customer permission requirements place a new focus of transparency and a new start for the marketing relationship with consumers…
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