Building a Trustful Data Environment with Customer Data
Gray picture of a woman listening to music from a mobile phone while going down an escalator

Building a Trustful Data Environment with Customer Data

With consumer trust and understanding of customer data use confused at best, it is imperative that companies build a trustful data environment to strengthen their customer relationships…
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Interconnected Retail – Bridging the Gap between Digital and the Physical Store
Bridging the Gap between Digital and Physical

Interconnected Retail – Bridging the Gap between Digital and the Physical Store

Despite growing ecommerce sales the vast majority of customers prefer to buy in bricks-and-mortar shops. However, digital – especially mobile – has fundamentally changed the shopping process (more…)

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GDPR – A New Opportunity in the Digital Marketing Journey
EU General Data Protection Regulation - GDPR

GDPR – A New Opportunity in the Digital Marketing Journey

New EU data protection regulations – the GDPR – has caused turmoil in the marketing world. But does the upheaval compliance will cause hide new opportunities for data-driven marketers?…
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