Exploring the omni-channel nature of the customer sales journey and how the needs of the customer have driven our continuing involvement in a TM Forum Catalyst Continue reading →
12
May
2018
Customer Experience
21
Sep
2017
First Party Data Strategy: Enable Personalisation and Customer Engagement
Executing a first party data strategy and creating a digitally engaged customer base takes time and effort but the rewards are worth it: more loyal customers, increased customer lifetime value and a fantastic basis for digital transformation… Continue reading →
03
Aug
2017
The Current AdTech Model is End of Life! What can Brands Do ?
80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. Continue reading →