Customer Experience Archives

Picture of a businessman holding a crystal ball with business predictive information

Maximising Engagement with Predictive Customer Journeys – A Showcase

Post author:Ben McDermott
Post published:May 12, 2018
Post category:Customer Experience Data-Driven Marketing Omnichannel

Exploring the omni-channel nature of the customer sales journey and how the needs of the customer have driven our continuing involvement in a TM Forum Catalyst (more…)

First Party Data Strategy: Enable Personalisation and Customer Engagement image

First Party Data Strategy: Enable Personalisation and Customer Engagement

Post author:Dirk Rohweder
Post published:September 21, 2017
Post category:Customer Experience Digital Identification Omnichannel

Executing a first party data strategy and creating a digitally engaged customer base takes time and effort but the rewards are worth it: more loyal customers, increased customer lifetime value and a fantastic basis for digital transformation… (more…)

The Current AdTech Model is End of Life! What can Brands Do image

The Current AdTech Model is End of Life! What can Brands Do ?

Post author:Dirk Rohweder
Post published:August 3, 2017
Post category:AdTech Consumer Relationships Customer Experience Data-Driven Marketing Digital Identification GDPR Omnichannel

80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. (more…)

We value your privacy