Digital Identity: Why Getting It Right Is Getting More Difficult
Digital Identity: Why Getting It Right Is Getting More Difficult

Digital Identity: Why Getting It Right Is Getting More Difficult

With Akamai’s recent acquisition of Janrain underlining the importance of identity management and data privacy to enterprise clients, we take a look at why digital identity is this year’s hot topic… (more…)

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Remember the ‘Right to be Forgotten’ – GDPR Series
Remember the ‘Right to be Forgotten’ – GDPR Series image

Remember the ‘Right to be Forgotten’ – GDPR Series

With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. (more…)

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Interconnected Retail – Bridging the Gap between Digital and the Physical Store
Bridging the Gap between Digital and Physical

Interconnected Retail – Bridging the Gap between Digital and the Physical Store

Despite growing ecommerce sales the vast majority of customers prefer to buy in bricks-and-mortar shops. However, digital – especially mobile – has fundamentally changed the shopping process (more…)

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Insane? Marketing Middleware helps Brand Value!
Google, Apple, Microsoft, Coca-cola, IBM, Toyota, Samsung, GE, Macdonalds, Amazon

Insane? Marketing Middleware helps Brand Value!

Leading brands understand that it is not just your digital strategy that matters; implementation is key to successful customer engagement. Central to that implementation is the right marketing middleware…
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