Ahead of Teavaro’s upcoming webinar “The Six Challenges of Personalisation” on June 26th, we look at the challenge of creating the single customer view. Continue reading →
17
Jun
2019
Customer Identification
29
Mar
2019
Identity of Things (IDoT): Ever-growing connectivity
A brief look at the trends in increased connectivity, the Identity of Things (IDoT) and the impact this can have on the marketing relationship with the consumer. Continue reading →
30
Jan
2019
Digital Identity: Why Getting It Right Is Getting More Difficult
With Akamai’s recent acquisition of Janrain underlining the importance of identity management and data privacy to enterprise clients, we take a look at why digital identity is this year’s hot topic… Continue reading →
21
Jul
2017
Remember the ‘Right to be Forgotten’ – GDPR Series
With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. Continue reading →
13
Mar
2017
Interconnected Retail – Bridging the Gap between Digital and the Physical Store
Despite growing ecommerce sales the vast majority of customers prefer to buy in bricks-and-mortar shops. However, digital – especially mobile – has fundamentally changed the shopping process Continue reading →
06
Jul
2016
Insane? Marketing Middleware helps Brand Value!
Leading brands understand that it is not just your digital strategy that matters; implementation is key to successful customer engagement. Central to that implementation is the right marketing middleware…
Continue reading →