Ahead of Teavaro’s upcoming webinar “The Six Challenges of Personalisation” on June 26th, we look at the challenge of creating the single customer view. (more…)
A brief look at the trends in increased connectivity, the Identity of Things (IDoT) and the impact this can have on the marketing relationship with the consumer. (more…)
With Akamai’s recent acquisition of Janrain underlining the importance of identity management and data privacy to enterprise clients, we take a look at why digital identity is this year’s hot topic… (more…)
With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. (more…)
Despite growing ecommerce sales the vast majority of customers prefer to buy in bricks-and-mortar shops. However, digital – especially mobile – has fundamentally changed the shopping process (more…)
Leading brands understand that it is not just your digital strategy that matters; implementation is key to successful customer engagement. Central to that implementation is the right marketing middleware…
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