Teavaro considers the future of programmatic in light of the tighter restrictions and different attitudes in place over a year after GDPR… Continue reading →
ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of increased scrutiny? Continue reading →
Ahead of Teavaro’s upcoming webinar “The Six Challenges of Personalisation” on June 26th, we look at the challenge of creating the single customer view. Continue reading →
Google and Facebook’s proposed privacy tools may accelerate the end of third-party cookies for digital marketers, continuing recent trends… Continue reading →
Once dismissed as a marketing fad, CDPs are gaining momentum and a lot of converts offering hastily constructed alternatives to sate a growing market… Continue reading →
Daniel Meyer unpicks the possible application of Customer Data Platforms (CDPs) in the insurance sector, and what benefits Teavaro can bring to the sector… Continue reading →
With ePrivacy delayed in negotiations, the respite this brings supports other data showing that GDPR has hit companies harder than expected… Continue reading →
In our new Trends feature, consultant Natalie Wood takes a look at what impact browser tracking restrictions are having in the digital marketing world… Continue reading →
Is the third-party cookie doomed? We explore how data tracking is changing in the wake of GDPR and new innovations, and why marketers need to focus on first-party data if they want to remain relevant… Continue reading →
Following on from last month’s article, we outline a solution that enables “Data Dreamers” to gain the true visibility into their enterprise data assets that they crave… Continue reading →