ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?
ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again image

ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?

ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of increased scrutiny? (more…)

Continue Reading ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?
Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing
Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing

Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing

In our new Trends feature, consultant Natalie Wood takes a look at what impact browser tracking restrictions are having in the digital marketing world… (more…)

Continue Reading Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing
Negotiating the New Gatekeepers of Data Tracking after GDPR
Picture of a green barn chained and padlocked

Negotiating the New Gatekeepers of Data Tracking after GDPR

Is the third-party cookie doomed? We explore how data tracking is changing in the wake of GDPR and new innovations, and why marketers need to focus on first-party data if they want to remain relevant… (more…)

Continue Reading Negotiating the New Gatekeepers of Data Tracking after GDPR
Finding Consent – Data Integration for post-GDPR Architecture
Finding Consent – Data Integration for post-GDPR Architecture

Finding Consent – Data Integration for post-GDPR Architecture

Following on from last month’s article, we outline a solution that enables “Data Dreamers” to gain the true visibility into their enterprise data assets that they crave… (more…)

Continue Reading Finding Consent – Data Integration for post-GDPR Architecture