Data-Driven Marketing

Jun

2019

Integrating Customer Data into a Single Customer View

Ahead of Teavaro’s upcoming webinar “The Six Challenges of Personalisation” on June 26th, we look at the challenge of creating the single customer view. Continue reading →

May

2019

Third-Party Cookies and the Privacy Challenge

Google and Facebook’s proposed privacy tools may accelerate the end of third-party cookies for digital marketers, continuing recent trends… Continue reading →

Apr

2019

Jumping on the CDP bandwagon? The Quest for a Single Customer View

Once dismissed as a marketing fad, CDPs are gaining momentum and a lot of converts offering hastily constructed alternatives to sate a growing market… Continue reading →

Apr

2019

A Perfect Match: CDPs and the Insurance Sector

Daniel Meyer unpicks the possible application of Customer Data Platforms (CDPs) in the insurance sector, and what benefits Teavaro can bring to the sector… Continue reading →

Feb

2019

ePrivacy Delays Hint at the Real Impact of GDPR for Marketers

With ePrivacy delayed in negotiations, the respite this brings supports other data showing that GDPR has hit companies harder than expected… Continue reading →

Feb

2019

Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing

In our new Trends feature, consultant Natalie Wood takes a look at what impact browser tracking restrictions are having in the digital marketing world… Continue reading →

Dec

2018

Negotiating the New Gatekeepers of Data Tracking after GDPR

Is the third-party cookie doomed? We explore how data tracking is changing in the wake of GDPR and new innovations, and why marketers need to focus on first-party data if they want to remain relevant… Continue reading →

Nov

2018

Finding Consent – Data Integration for post-GDPR Architecture

Following on from last month’s article, we outline a solution that enables “Data Dreamers” to gain the true visibility into their enterprise data assets that they crave… Continue reading →

Oct

2018

Data Dreamers: Breaking Down Barriers in Data Integration

Ad tech firms have been selling the dream of ‘big data’ for over a decade, but how close are we really to this supposed promised land? Data integration is the key, but will we ever truly break down the siloes?… Continue reading →

Jul

2018

A Measure of Control: The Surge of Programmatic Guaranteed

Looking to the new trends in digital marketing and first-party data use being impacted and compelled by GDPR, we examine how programmatic guaranteed is rising to meet the demands of the post-GDPR world… Continue reading →

Data-Driven Marketing

Integrating Customer Data into a Single Customer View

Jumping on the CDP bandwagon? The Quest for a Single Customer View

A Perfect Match: CDPs and the Insurance Sector

Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing

Negotiating the New Gatekeepers of Data Tracking after GDPR

Finding Consent – Data Integration for post-GDPR Architecture

Data Dreamers: Breaking Down Barriers in Data Integration

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