Teavaro considers the future of programmatic in light of the tighter restrictions and different attitudes in place over a year after GDPR… Continue reading →
30
Aug
2019
Data-Driven Marketing
15
Jul
2019
ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?
ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of increased scrutiny? Continue reading →
17
Jun
2019
Integrating Customer Data into a Single Customer View
Ahead of Teavaro’s upcoming webinar “The Six Challenges of Personalisation” on June 26th, we look at the challenge of creating the single customer view. Continue reading →
28
May
2019
Third-Party Cookies and the Privacy Challenge
Google and Facebook’s proposed privacy tools may accelerate the end of third-party cookies for digital marketers, continuing recent trends… Continue reading →
25
Apr
2019
Jumping on the CDP bandwagon? The Quest for a Single Customer View
Once dismissed as a marketing fad, CDPs are gaining momentum and a lot of converts offering hastily constructed alternatives to sate a growing market… Continue reading →
08
Apr
2019
A Perfect Match: CDPs and the Insurance Sector
Daniel Meyer unpicks the possible application of Customer Data Platforms (CDPs) in the insurance sector, and what benefits Teavaro can bring to the sector… Continue reading →
27
Feb
2019
ePrivacy Delays Hint at the Real Impact of GDPR for Marketers
With ePrivacy delayed in negotiations, the respite this brings supports other data showing that GDPR has hit companies harder than expected… Continue reading →
11
Feb
2019
Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing
In our new Trends feature, consultant Natalie Wood takes a look at what impact browser tracking restrictions are having in the digital marketing world… Continue reading →
04
Dec
2018
Negotiating the New Gatekeepers of Data Tracking after GDPR
Is the third-party cookie doomed? We explore how data tracking is changing in the wake of GDPR and new innovations, and why marketers need to focus on first-party data if they want to remain relevant… Continue reading →
04
Nov
2018
Finding Consent – Data Integration for post-GDPR Architecture
Following on from last month’s article, we outline a solution that enables “Data Dreamers” to gain the true visibility into their enterprise data assets that they crave… Continue reading →