ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of increased scrutiny? Continue reading →
15
Jul
2019
Data Privacy
28
May
2019
Third-Party Cookies and the Privacy Challenge
Google and Facebook’s proposed privacy tools may accelerate the end of third-party cookies for digital marketers, continuing recent trends… Continue reading →
02
Apr
2019
The Ultimate Paradox: When Privacy Drives Growth
A new study from Forrester shows that the opportunities of GDPR are no myth, and that privacy can provide significant ROI to marketers… Continue reading →
21
Mar
2018
Follow the Data – A First-Party Strategy for Digital Marketers
In Teavaro’s first article for Mobile Marketing’s Digital Expert Panel, we tackle the complexities of data management, providing a view of an industry in transition, but with an opportunity to strengthen… Continue reading →
21
Jul
2017
Remember the ‘Right to be Forgotten’ – GDPR Series
With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. Continue reading →
04
Jul
2017
Reviewing the Privacy Shield: Data Privacy in the Age of Trump
Concerns about the viability of the Privacy Shield, which regulates the access of American companies to data collected in the European Union, have been rising since the inauguration of the Trump administration. Continue reading →
18
May
2017
Digital Advertising and the Politics of Ad-Blocking: a Wake-Up Call?
As the ad-blocking war rages on, are advertisers beginning to wake up to feedback from their audience? Is this the wrong to make the industry right?… Continue reading →
20
Apr
2017
GDPR Consent – Introducing the Marketing Relationship through Customer Permission
The GDPR consent and customer permission requirements place a new focus of transparency and a new start for the marketing relationship with consumers…
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25
Mar
2017
Building a Trustful Data Environment with Customer Data
With consumer trust and understanding of customer data use confused at best, it is imperative that companies build a trustful data environment to strengthen their customer relationships…
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28
Feb
2017
GDPR – A New Opportunity in the Digital Marketing Journey
New EU data protection regulations – the GDPR – has caused turmoil in the marketing world. But does the upheaval compliance will cause hide new opportunities for data-driven marketers?…
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