ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?
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ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?

ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of increased scrutiny? (more…)

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Follow the Data – A First-Party Strategy for Digital Marketers
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Follow the Data – A First-Party Strategy for Digital Marketers

In Teavaro’s first article for Mobile Marketing’s Digital Expert Panel, we tackle the complexities of data management, providing a view of an industry in transition, but with an opportunity to strengthen… (more…)

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Remember the ‘Right to be Forgotten’ – GDPR Series
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Remember the ‘Right to be Forgotten’ – GDPR Series

With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. (more…)

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Reviewing the Privacy Shield: Data Privacy in the Age of Trump
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Reviewing the Privacy Shield: Data Privacy in the Age of Trump

Concerns about the viability of the Privacy Shield, which regulates the access of American companies to data collected in the European Union, have been rising since the inauguration of the Trump administration. (more…)

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GDPR Consent – Introducing the Marketing Relationship through Customer Permission
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GDPR Consent – Introducing the Marketing Relationship through Customer Permission

The GDPR consent and customer permission requirements place a new focus of transparency and a new start for the marketing relationship with consumers…
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Building a Trustful Data Environment with Customer Data
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Building a Trustful Data Environment with Customer Data

With consumer trust and understanding of customer data use confused at best, it is imperative that companies build a trustful data environment to strengthen their customer relationships…
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GDPR – A New Opportunity in the Digital Marketing Journey
EU General Data Protection Regulation - GDPR

GDPR – A New Opportunity in the Digital Marketing Journey

New EU data protection regulations – the GDPR – has caused turmoil in the marketing world. But does the upheaval compliance will cause hide new opportunities for data-driven marketers?…
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