Data Privacy

21
Jul
2017
Remember the ‘Right to be Forgotten’ – GDPR Series

Remember the ‘Right to be Forgotten’ – GDPR Series

With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. Continue reading →

Posted by Ben McDermott in Consumer Relationships, Customer Identification, Data Privacy, Data-Driven Marketing, GDPR, 0 comments
25
Mar
2017
Building a Trustful Data Environment with Customer Data

Building a Trustful Data Environment with Customer Data

With consumer trust and understanding of customer data use confused at best, it is imperative that companies build a trustful data environment to strengthen their customer relationships…
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Posted by Nico Pizzolato in Consumer Relationships, Data Privacy, Data Security, Data-Driven Marketing, 0 comments
28
Feb
2017
GDPR – A New Opportunity in the Digital Marketing Journey

GDPR – A New Opportunity in the Digital Marketing Journey

New EU data protection regulations – the GDPR – has caused turmoil in the marketing world. But does the upheaval compliance will cause hide new opportunities for data-driven marketers?…
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Posted by Ben McDermott in Consumer Relationships, Data Privacy, Data Security, Data-Driven Marketing, GDPR, 0 comments
06
Jul
2016
Insane? Marketing Middleware helps Brand Value!

Insane? Marketing Middleware helps Brand Value!

Leading brands understand that it is not just your digital strategy that matters; implementation is key to successful customer engagement. Central to that implementation is the right marketing middleware…
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Posted by Dirk Rohweder in AdTech, Customer Identification, Data Privacy, MarTech, 0 comments