Follow the Data – A First-Party Strategy for Digital Marketers
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Follow the Data – A First-Party Strategy for Digital Marketers

In Teavaro’s first article for Mobile Marketing’s Digital Expert Panel, we tackle the complexities of data management, providing a view of an industry in transition, but with an opportunity to strengthen… (more…)

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GDPR Consent – Introducing the Marketing Relationship through Customer Permission
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GDPR Consent – Introducing the Marketing Relationship through Customer Permission

The GDPR consent and customer permission requirements place a new focus of transparency and a new start for the marketing relationship with consumers…
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Building a Trustful Data Environment with Customer Data
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Building a Trustful Data Environment with Customer Data

With consumer trust and understanding of customer data use confused at best, it is imperative that companies build a trustful data environment to strengthen their customer relationships…
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GDPR – A New Opportunity in the Digital Marketing Journey
EU General Data Protection Regulation - GDPR

GDPR – A New Opportunity in the Digital Marketing Journey

New EU data protection regulations – the GDPR – has caused turmoil in the marketing world. But does the upheaval compliance will cause hide new opportunities for data-driven marketers?…
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