ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of increased scrutiny? Continue reading →
15
Jul
2019
GDPR
28
May
2019
Third-Party Cookies and the Privacy Challenge
Google and Facebook’s proposed privacy tools may accelerate the end of third-party cookies for digital marketers, continuing recent trends… Continue reading →
02
Apr
2019
The Ultimate Paradox: When Privacy Drives Growth
A new study from Forrester shows that the opportunities of GDPR are no myth, and that privacy can provide significant ROI to marketers… Continue reading →
01
Mar
2019
Opportunity from Crisis: Brand Future under GDPR
As GDPR approaches its first birthday, advertisers need to consider first party as their future, and the best way to deal with upcoming regulatory requirements… Continue reading →
27
Feb
2019
ePrivacy Delays Hint at the Real Impact of GDPR for Marketers
With ePrivacy delayed in negotiations, the respite this brings supports other data showing that GDPR has hit companies harder than expected… Continue reading →
20
Feb
2019
The Battle of Metaphors: IAB and the Highways of Privacy
As IAB Europe fights against GDPR-related complaints, we discuss the organisation’s role as “road builders” who are not responsible for the use of its framework… Continue reading →
26
Jun
2018
Digital Marketing: Fulfilled Predictions and a Sensible Forecast after GDPR
With the digital marketing world now a month into the post-GDPR age, Nico Pizzolato examines what has changed, what hasn’t and what still needs to if the industry is going to balance scale, efficiency and privacy. Continue reading →
01
May
2018
Data Controllers Must Take Control of their Post-GDPR Future
Moving on from his views on legitimate interest, Nico Pizzalato discusses the way forward and how Teavaro is facilitating the post-GDPR future for media owners, advertisers and their adtech partners (originally published in Mobile Marketing Magazine)…
Continue reading →
17
Apr
2018
Leveraging Legitimate Interest for Customer Engagement
Following our previous article, Nico Pizzalato takes a view on how Teavaro are levaraging legitimate interest for their clients’ customer engagement and digital marketing needs (originally published in Mobile Marketing Magazine)…
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11
Apr
2018
A Publisher Roadmap: From GDPR to ePrivacy
In our second article for Mobile Marketing’s Digital Expert Panel, we look at what the future looks like for publishers, and how a publisher roadmap for navigation of the new regulatory landscape from GDPR to ePrivacy might look…
Continue reading →