With the digital marketing world now a month into the post-GDPR age, Nico Pizzolato examines what has changed, what hasn’t and what still needs to if the industry is going to balance scale, efficiency and privacy. Continue reading →
Moving on from his views on legitimate interest, Nico Pizzalato discusses the way forward and how Teavaro is facilitating the post-GDPR future for media owners, advertisers and their adtech partners (originally published in Mobile Marketing Magazine)…
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Following our previous article, Nico Pizzalato takes a view on how Teavaro are levaraging legitimate interest for their clients’ customer engagement and digital marketing needs (originally published in Mobile Marketing Magazine)…
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In our second article for Mobile Marketing’s Digital Expert Panel, we look at what the future looks like for publishers, and how a publisher roadmap for navigation of the new regulatory landscape from GDPR to ePrivacy might look…
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Teavaro has rolled out a GDPR Permissions Management Solution providing compliant cross-device and cross-channel engagement for prospects and identified customers within their current marketing stacks… Continue reading →
In Teavaro’s first article for Mobile Marketing’s Digital Expert Panel, we tackle the complexities of data management, providing a view of an industry in transition, but with an opportunity to strengthen… Continue reading →
Beginning a series of posts, we sketch out four opportunities that the GDPR might open for publishers by allowing them to leverage their first-party data and the direct relationship with their users. Continue reading →
With GDPR taking all of the attention, digital marketers need to be aware that ePrivacy, though still not finalized, could have a greater impact on strategy and practices in across the digital marketing ecosystem… Continue reading →
Is 2018 the beginning of a post-advertising internet or phase of profound transformation in how the ad-supported media work? Ad-blocking, consumer trends and impending regulation are forcing new business models to emerge, but this might amount to a paradigm shift. Continue reading →
The introduction of the ePrivacy regulation is creating anxieties in the sector, as evidenced by the catastrophic scenarios evoked by sector spokespersons. The uncertainty that the legislation will open is a concern, but publishers and tech companies are beginning to experiment with innovative solutions for a new world in which the relationship between data, advertisement and content will not be the same anymore… Continue reading →