Finding Consent – Data Integration for post-GDPR Architecture
Finding Consent – Data Integration for post-GDPR Architecture

Finding Consent – Data Integration for post-GDPR Architecture

Following on from last month’s article, we outline a solution that enables “Data Dreamers” to gain the true visibility into their enterprise data assets that they crave… (more…)

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Data Dreamers: Breaking Down Barriers in Data Integration
Data Dreamers: Breaking Down Barriers in Data Integration

Data Dreamers: Breaking Down Barriers in Data Integration

Ad tech firms have been selling the dream of ‘big data’ for over a decade, but how close are we really to this supposed promised land? Data integration is the key, but will we ever truly break down the siloes?… (more…)

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Agencies in Transition – What Does In-Housing Mean for Digital Marketing?
Agencies in Transition - What Does In-Housing Mean for Digital Marketing?

Agencies in Transition – What Does In-Housing Mean for Digital Marketing?

A look at the increasing move from outsourcing to in-housing for digital marketing departments across major brands: Why now? What are the benefits? And what can agencies do about it?… (more…)

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Insane? Marketing Middleware helps Brand Value!
Google, Apple, Microsoft, Coca-cola, IBM, Toyota, Samsung, GE, Macdonalds, Amazon

Insane? Marketing Middleware helps Brand Value!

Leading brands understand that it is not just your digital strategy that matters; implementation is key to successful customer engagement. Central to that implementation is the right marketing middleware…
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