Predictive Customer Journeys: Maximizing Engagement

Teavaro’s collaboration with TM Forum’s Catalyst Program explained, in part, by our COO Dirk Rohweder…

TM Forum have published the video “Maximizing Engagement with Predictive Customer Journeys” as part of its Catalyst Program. The video features insight on predictive customer journeys from Teavaro’s very own Dirk Rohweder, as we work with champions Orange, ArtofArc and Ncell on the latest TM Forum Catalyst project.

Watch it here:

TM Forum introduced their interconnected retail project – of which predictive customer journeys is a part – at TM Forum Live in May:

“Companies offering omnichannel (self-service) shopping need to know in what phase the customer stops the user journey so that they can better understand how to motivate the customer to complete the sales process, leveraging and combining unique capabilities of online and offline channels. To do this, companies need to be present in the initial stages of the sales process, identify customers and prospects across touch points and demonstrate that service providers can leverage the knowledge about the customers and utilize customer-process-phase specific metadata.”

Video Credit: https://www.tmforum.org/catalysts/predictive-customer-journey-retail-support-frame/

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