Solving the Challenges of Personalisation

Why are companies struggling with personalisation?

Personalising experiences is where the battles for customers will be won and lost, helping advance customer relationships and fulfilling customer expectations of a personalised experience. Although 90% of marketers see a lift from personalisation efforts and 70% of marketers see strong impact with better customer relationships, only 32% of marketers believe they are getting personalisation right. They face a number of challenges not addressed by their current marketing stacks.

Identification

Identification

We reduce the hassle and complexity of connecting, unifying and activating an organisation’s diverse data sources and tech assets to improve productivity and decision making.

Data Privacy

Data Privacy

Our open and extensible platform also gives an organisation greater flexibility and customisation advantages without sacrificing scale, speed to market or the use of existing tech assets.

Single Customer View

Single Customer View

In addition to giving marketers greater accessibility to critical data and insights, we also give organisations more control and transparency over their data assets and marketing activities.

Creative Content

Creative Content

We reduce the hassle and complexity of connecting, unifying and activating an organisation’s diverse data sources and tech assets to improve productivity and decision making.

Omnichannel

Omnichannel

Our open and extensible platform also gives an organisation greater flexibility and customisation advantages without sacrificing scale, speed to market or the use of existing tech assets.

Next Best Action

Next Best Action

In addition to giving marketers greater accessibility to critical data and insights, we also give organisations more control and transparency over their data assets and marketing activities.

Teavaro’s CDP offers the solution to these personalisation challenges

Teavaro facilitates effective data handling through a focus on three core areas, allowing marketers to address the issues with personalisation within their current marketing stacks.

Identity Resolution

Teavaro’s CDP can assist with identifying customers and prospects in digital channels:

  • True cross-domain, -device and -channel identity resolution
  • Independence from 3rd-party identifiers, that are subject to increasing restrictions
  • Device and login identification based on first party identifiers
  • First party identifier matching with third parties

Privacy Compliance

Teavaro’s CDP with integrated consent management creates the possibility of privacy compliant personalised engagement based on customer preferences:

  • Full server-side solution enables customer instead of a device only view
  • Lawful processing of personal data based on consent, legitimate interest or contractual needs is enforced through the marketing stack

Personalised Engagement

Teavaro’s CDP provides a single customer view & interfaces to Campaign Management (AI / Analytics) solutions as a basis for consistent engagement through multiple channels & content formats:

  • Easy integration with your existing marketing stack
  • End-to-end tools to test and monitor personalisation strategies
  • Highly performant and scalable by design (Scala, MongoDB, GO, AWS)
  • Proven to provide speed to Large Enterprises

Truly Connect with Teavaro