As GDPR approaches its first birthday, advertisers need to consider first party as their future, and the best way to deal with upcoming regulatory requirements… Continue reading →
01
Mar
2019
ePrivacy regulation
27
Feb
2019
ePrivacy Delays Hint at the Real Impact of GDPR for Marketers
With ePrivacy delayed in negotiations, the respite this brings supports other data showing that GDPR has hit companies harder than expected… Continue reading →
30
Jan
2019
Digital Identity: Why Getting It Right Is Getting More Difficult
With Akamai’s recent acquisition of Janrain underlining the importance of identity management and data privacy to enterprise clients, we take a look at why digital identity is this year’s hot topic… Continue reading →
26
Jun
2018
Digital Marketing: Fulfilled Predictions and a Sensible Forecast after GDPR
With the digital marketing world now a month into the post-GDPR age, Nico Pizzolato examines what has changed, what hasn’t and what still needs to if the industry is going to balance scale, efficiency and privacy. Continue reading →
01
May
2018
Data Controllers Must Take Control of their Post-GDPR Future
Moving on from his views on legitimate interest, Nico Pizzalato discusses the way forward and how Teavaro is facilitating the post-GDPR future for media owners, advertisers and their adtech partners (originally published in Mobile Marketing Magazine)…
Continue reading →
25
Jan
2018
ePrivacy: Two Ways the Net is Tightening on Digital Marketers
With GDPR taking all of the attention, digital marketers need to be aware that ePrivacy, though still not finalized, could have a greater impact on strategy and practices in across the digital marketing ecosystem… Continue reading →
08
Jan
2018
2018: Publishers and the End of Advertising As We Know It
Is 2018 the beginning of a post-advertising internet or phase of profound transformation in how the ad-supported media work? Ad-blocking, consumer trends and impending regulation are forcing new business models to emerge, but this might amount to a paradigm shift. Continue reading →
03
Aug
2017
The Current AdTech Model is End of Life! What can Brands Do ?
80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. Continue reading →