ePrivacy regulation

2018: Publishers and the End of Advertising As We Know It

2018: Publishers and the End of Advertising As We Know It

Is 2018 the beginning of a post-advertising internet or phase of profound transformation in how the ad-supported media work? Ad-blocking, consumer trends and impending regulation are forcing new business models to emerge, but this might amount to a paradigm shift. Continue reading →

Posted by Nico Pizzolato in GDPR, 0 comments
The Current AdTech Model is End of Life! What can Brands Do ?

The Current AdTech Model is End of Life! What can Brands Do ?

80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. Continue reading →

Posted by Dirk Rohweder in AdTech, Consumer Relationships, Customer Experience, Data-Driven Marketing, Digital Identification, GDPR, Omnichannel, 0 comments