As GDPR approaches its first birthday, advertisers need to consider first party as their future, and the best way to deal with upcoming regulatory requirements… Continue reading →
01
Mar
2019
eprivacy
27
Feb
2019
ePrivacy Delays Hint at the Real Impact of GDPR for Marketers
With ePrivacy delayed in negotiations, the respite this brings supports other data showing that GDPR has hit companies harder than expected… Continue reading →
11
Apr
2018
A Publisher Roadmap: From GDPR to ePrivacy
In our second article for Mobile Marketing’s Digital Expert Panel, we look at what the future looks like for publishers, and how a publisher roadmap for navigation of the new regulatory landscape from GDPR to ePrivacy might look…
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14
Feb
2018
Four GDPR Opportunities for Publishers
Beginning a series of posts, we sketch out four opportunities that the GDPR might open for publishers by allowing them to leverage their first-party data and the direct relationship with their users. Continue reading →
25
Jan
2018
ePrivacy: Two Ways the Net is Tightening on Digital Marketers
With GDPR taking all of the attention, digital marketers need to be aware that ePrivacy, though still not finalized, could have a greater impact on strategy and practices in across the digital marketing ecosystem… Continue reading →
08
Jan
2018
2018: Publishers and the End of Advertising As We Know It
Is 2018 the beginning of a post-advertising internet or phase of profound transformation in how the ad-supported media work? Ad-blocking, consumer trends and impending regulation are forcing new business models to emerge, but this might amount to a paradigm shift. Continue reading →
07
Nov
2017
Publishers in the Age of ePrivacy: Beyond Catastrophic Scenarios
The introduction of the ePrivacy regulation is creating anxieties in the sector, as evidenced by the catastrophic scenarios evoked by sector spokespersons. The uncertainty that the legislation will open is a concern, but publishers and tech companies are beginning to experiment with innovative solutions for a new world in which the relationship between data, advertisement and content will not be the same anymore… Continue reading →
11
Oct
2017
GDPR for Marketers: You Shouldn’t Leave Compliance to Legal and IT
Matters of GDPR compliance fall under the remit of the Legal and IT departments, but with great impacts of this legislation on marketing activities, marketers need to take an active role in the compliance journey, for both advertisers and media owners… Continue reading →
21
Sep
2017
GDPR and Business Models in the Ad Industry: A View from Teavaro
The coming of the GDPR and ePrivacy means more than following compliance guidelines set up in a handbook. Companies need to train their staff in the ethics and intricacies of data protection and think strategically about the business models that will succeed in this post GDPR and ePrivacy regulated world. Continue reading →