Teavaro considers the future of programmatic in light of the tighter restrictions and different attitudes in place over a year after GDPR… Continue reading →
30
Aug
2019
first party data
02
Apr
2019
The Ultimate Paradox: When Privacy Drives Growth
A new study from Forrester shows that the opportunities of GDPR are no myth, and that privacy can provide significant ROI to marketers… Continue reading →
31
Jul
2018
A Measure of Control: The Surge of Programmatic Guaranteed
Looking to the new trends in digital marketing and first-party data use being impacted and compelled by GDPR, we examine how programmatic guaranteed is rising to meet the demands of the post-GDPR world… Continue reading →
21
Sep
2017
First Party Data Strategy: Enable Personalisation and Customer Engagement
Executing a first party data strategy and creating a digitally engaged customer base takes time and effort but the rewards are worth it: more loyal customers, increased customer lifetime value and a fantastic basis for digital transformation… Continue reading →