GDPR compliance

2018: Publishers and the End of Advertising As We Know It

2018: Publishers and the End of Advertising As We Know It

Is 2018 the beginning of a post-advertising internet or phase of profound transformation in how the ad-supported media work? Ad-blocking, consumer trends and impending regulation are forcing new business models to emerge, but this might amount to a paradigm shift. Continue reading →

Posted by Nico Pizzolato in GDPR, 0 comments
Persistent IDs: A Better Deal for GDPR Compliance

Persistent IDs: A Better Deal for GDPR Compliance

GDPR compliance will reshape the adtech industry in ways that we are not starting to forecast. Gaining permissions for existing data sets is a priority but will not always be possible. Companies who have a direct relationship with their clients and troves of first-party data will be in a solid position. Persistent IDs are gaining traction as people-based marketing strategy… Continue reading →

Posted by Nico Pizzolato in AdTech, Data-Driven Marketing, Digital Identification, GDPR, 0 comments