Teavaro considers the future of programmatic in light of the tighter restrictions and different attitudes in place over a year after GDPR… Continue reading →
30
Aug
2019
GDPR
15
Jul
2019
ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?
ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of increased scrutiny? Continue reading →
02
Apr
2019
The Ultimate Paradox: When Privacy Drives Growth
A new study from Forrester shows that the opportunities of GDPR are no myth, and that privacy can provide significant ROI to marketers… Continue reading →
01
Mar
2019
Opportunity from Crisis: Brand Future under GDPR
As GDPR approaches its first birthday, advertisers need to consider first party as their future, and the best way to deal with upcoming regulatory requirements… Continue reading →
27
Feb
2019
ePrivacy Delays Hint at the Real Impact of GDPR for Marketers
With ePrivacy delayed in negotiations, the respite this brings supports other data showing that GDPR has hit companies harder than expected… Continue reading →
30
Jan
2019
Digital Identity: Why Getting It Right Is Getting More Difficult
With Akamai’s recent acquisition of Janrain underlining the importance of identity management and data privacy to enterprise clients, we take a look at why digital identity is this year’s hot topic… Continue reading →
31
Jul
2018
A Measure of Control: The Surge of Programmatic Guaranteed
Looking to the new trends in digital marketing and first-party data use being impacted and compelled by GDPR, we examine how programmatic guaranteed is rising to meet the demands of the post-GDPR world… Continue reading →
12
May
2018
Maximising Engagement with Predictive Customer Journeys – A Showcase
Exploring the omni-channel nature of the customer sales journey and how the needs of the customer have driven our continuing involvement in a TM Forum Catalyst Continue reading →
01
May
2018
Data Controllers Must Take Control of their Post-GDPR Future
Moving on from his views on legitimate interest, Nico Pizzalato discusses the way forward and how Teavaro is facilitating the post-GDPR future for media owners, advertisers and their adtech partners (originally published in Mobile Marketing Magazine)…
Continue reading →
17
Apr
2018
Leveraging Legitimate Interest for Customer Engagement
Following our previous article, Nico Pizzalato takes a view on how Teavaro are levaraging legitimate interest for their clients’ customer engagement and digital marketing needs (originally published in Mobile Marketing Magazine)…
Continue reading →