GDPR

Apr

2019

The Ultimate Paradox: When Privacy Drives Growth

A new study from Forrester shows that the opportunities of GDPR are no myth, and that privacy can provide significant ROI to marketers… Continue reading →

Mar

2019

Opportunity from Crisis: Brand Future under GDPR

As GDPR approaches its first birthday, advertisers need to consider first party as their future, and the best way to deal with upcoming regulatory requirements… Continue reading →

Feb

2019

ePrivacy Delays Hint at the Real Impact of GDPR for Marketers

With ePrivacy delayed in negotiations, the respite this brings supports other data showing that GDPR has hit companies harder than expected… Continue reading →

Jan

2019

Digital Identity: Why Getting It Right Is Getting More Difficult

With Akamai’s recent acquisition of Janrain underlining the importance of identity management and data privacy to enterprise clients, we take a look at why digital identity is this year’s hot topic… Continue reading →

Jul

2018

A Measure of Control: The Surge of Programmatic Guaranteed

Looking to the new trends in digital marketing and first-party data use being impacted and compelled by GDPR, we examine how programmatic guaranteed is rising to meet the demands of the post-GDPR world… Continue reading →

May

2018

Maximising Engagement with Predictive Customer Journeys – A Showcase

Exploring the omni-channel nature of the customer sales journey and how the needs of the customer have driven our continuing involvement in a TM Forum Catalyst Continue reading →

May

2018

Data Controllers Must Take Control of their Post-GDPR Future

Moving on from his views on legitimate interest, Nico Pizzalato discusses the way forward and how Teavaro is facilitating the post-GDPR future for media owners, advertisers and their adtech partners (originally published in Mobile Marketing Magazine)…
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Apr

2018

A Publisher Roadmap: From GDPR to ePrivacy

In our second article for Mobile Marketing’s Digital Expert Panel, we look at what the future looks like for publishers, and how a publisher roadmap for navigation of the new regulatory landscape from GDPR to ePrivacy might look…
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