As IAB Europe fights against GDPR-related complaints, we discuss the organisation’s role as “road builders” who are not responsible for the use of its framework… Continue reading →
20
Feb
2019
IAB
26
Jun
2018
Digital Marketing: Fulfilled Predictions and a Sensible Forecast after GDPR
With the digital marketing world now a month into the post-GDPR age, Nico Pizzolato examines what has changed, what hasn’t and what still needs to if the industry is going to balance scale, efficiency and privacy. Continue reading →
07
Nov
2017
Publishers in the Age of ePrivacy: Beyond Catastrophic Scenarios
The introduction of the ePrivacy regulation is creating anxieties in the sector, as evidenced by the catastrophic scenarios evoked by sector spokespersons. The uncertainty that the legislation will open is a concern, but publishers and tech companies are beginning to experiment with innovative solutions for a new world in which the relationship between data, advertisement and content will not be the same anymore… Continue reading →