Once dismissed as a marketing fad, CDPs are gaining momentum and a lot of converts offering hastily constructed alternatives to sate a growing market… Continue reading →
25
Apr
2019
Marketing Clouds
10
Jun
2016
Why do IT organisations need to care about AdTech?
Digital transformation is bringing CRM and AdTech closer together. With technology central to data-driven strategies, marketing is no longer the preserve of marketers…
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