In our new Trends feature, consultant Natalie Wood takes a look at what impact browser tracking restrictions are having in the digital marketing world… Continue reading →
11
Feb
2019
third-party cookies
30
Jan
2019
Digital Identity: Why Getting It Right Is Getting More Difficult
With Akamai’s recent acquisition of Janrain underlining the importance of identity management and data privacy to enterprise clients, we take a look at why digital identity is this year’s hot topic… Continue reading →
04
Dec
2018
Negotiating the New Gatekeepers of Data Tracking after GDPR
Is the third-party cookie doomed? We explore how data tracking is changing in the wake of GDPR and new innovations, and why marketers need to focus on first-party data if they want to remain relevant… Continue reading →