A look at the increasing move from outsourcing to in-housing for digital marketing departments across major brands: Why now? What are the benefits? And what can agencies do about it?… Continue reading →
To accompany last week’s white paper ‘Interconnected Retail – Core Concepts‘, Dr. Dirk Rohweder presents the use cases to demonstrate the concept of interconnected retail… Continue reading →
Following his post entitled ‘Interconnected Retail – Bridging the Gap between Digital and the Physical Store‘, Dr. Dirk Rohweder has provided a white paper discussing the core concept of interconnected retail further… Continue reading →
The GDPR consent and customer permission requirements place a new focus of transparency and a new start for the marketing relationship with consumers…
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New EU data protection regulations – the GDPR – has caused turmoil in the marketing world. But does the upheaval compliance will cause hide new opportunities for data-driven marketers?…
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Digital transformation is bringing CRM and AdTech closer together. With technology central to data-driven strategies, marketing is no longer the preserve of marketers…
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