Nearly all marketeers believe that personalisation helps to advance customer relationships, providing consumers with the experiences they expect. Examples demonstrate a strong lift from personalisation efforts and increasing customer loyalty as a result.

However, despite huge investments in Marketing Clouds, DMPs, Campaign Management and Data Warehouse systems, only a minority of marketeers believe that they get personalisation right.

This webinar aims to answer the following questions:

• Why is personalisation so difficult to achieve?
• What are the challenges that continue to perplex marketeers?
• Can Customer Data Platforms (CDPs) help to overcome those challenges?

Truly Connect with Teavaro