WHITE PAPER: Interconnected Retail – Use Cases (Free Download)

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To accompany last week’s white paper ‘Interconnected Retail – Core Concepts‘, Dr. Dirk Rohweder presents the use cases to demonstrate the concept of interconnected retail…

Maximising Engagement with Predictive Customer Journeys

Abstract

Despite growing ecommerce sales the vast majority of customers prefer to buy in bricks-and-mortar shops. However, digital – especially mobile – has fundamentally changed the shopping process for those that buy in-store too. Omnichannel retailers are increasingly looking at closing the gap between digital channels and the physical store.

In this white paper we illustrate the concept by describing two use cases: one for prospects and one for existing customers.

 

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Posted by Ben McDermott

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