Privacy-Compliant Real-time Data Activation

Our mission is to truly connect people, brands and media owners. We believe a true connection is built upon explicit consent and grows over time because of the unique value it provides to all parties. Those connections will be the foundation for people based marketing at scale, tailoring content and conversations to individuals rather than to segments and providing an opportunity for two-way communication. Only first-party identification meets today´s privacy expectations and works in a predominately mobile environment. The syncing of third-party cookies, on which digital advertising has relied on in the past, no longer provides a satisfactory solution. Although walled gardens offer first-party identification, we believe that connections should not be restricted to walled gardens but should happen wherever people want to engage with brands, be it on their own media, on third-party media or in social networks.