Active Data in Real-Time
FunnelImporter® consists of:
Ingestion of data from multiple sources
Data warehouses, CRM systems, adservers, DSPs, etc. – and consolidation into a single, unified customer profile.
Pre-processing and cleansing of data
To make it actionable for personalised campaigns and prospect and customer attribution.
Activation of data into FunnelConnect®
To combine it with behaviour data and online identifiers
The mechanisms to bring data in action
FunnelImporter® aids the activation of customer and prospect, campaign and order data from the multiple internal or external sources. With data requirements being varied and often system-unique, we have developed the tools that optimise to your data use needs.